Real Estate Marketing at Q.R ADVISOR
An article that studies the concept of real estate marketing and its two main functions, and explains the art of real estate marketing in satisfying and winning over clients.

Real estate marketing in Egypt is becoming a science that explores the current and future needs and desires of clients regarding property ownership. At Q.R ADVISOR, we work to achieve these goals for a suitable profit for the company, through researching and investigating client requirements, and aligning with their specified budgets for real estate investment.
The primary concern of Q.R ADVISOR is to study and scrutinize every project entrusted to us for marketing, based on the project's location, ensuring its complete completion, its value as an investment opportunity, the reliability of the purchase, and its appropriate price according to the customer segment.
We keep in mind that gaining the client's trust is a significant challenge, and we have accepted to dive into it, relying on our guiding principles and values represented by honesty and transparency in dealings.
We also measure the success of our real estate marketing company by the level of customer engagement and satisfaction, rather than by the amount of profits. We work on opening communication channels between us and our current and prospective clients to understand their desires and how to achieve them, and we assign a dedicated account manager to each client to facilitate the communication process.
Qualifications Required for a Real Estate Marketing Agent in Egypt
We have adopted a number of criteria that we ensure are met by every real estate marketer within the Q.R ADVISOR team, the most important of which are:
- To be diligent in working consistently.
- To be honest and of high morals.
- To have a high sense of responsibility and to be trusted by everyone.
- To be able to listen, remember, and follow instructions accurately.
- To be logical and have the ability to make good judgments about things.
- To have a positive attitude and enthusiasm that drive him to complete the work quickly and accurately.
- The ability to pay attention to details.
Property Classification
The real estate company may operate in one or all of the following areas:
- Residential properties (apartments, villas, houses).
- Commercial real estate (retail stores, shopping centers, office buildings, offices).
- Industrial properties (factories, warehouses).
- Agricultural properties (land, farms, orchards).
- Special purpose properties (mosques, hospitals, schools).
At Q.R ADVISOR, we strive to meet the client's requests in each of these categories, but at the same time, we completely separate marketing from selling; we consider selling to be a function of real estate marketing, which also includes selecting the appropriate property for the clients' desires and budget, real estate consulting, and Q.R ADVISOR's selling services such as property management.